During my internship at Decathlon, I worked on creative assets that blended design, strategy, and motion to elevate the brand’s digital presence.
Always-On Creative Assets: Developed a suite of visuals for digital advertising and product storytelling, integrating 3D modeling and animation to boost visual impact—marking a strategic shift in Decathlon India’s marketing approach.
Decathlon Play – Social Media: Designed engaging Instagram posts and carousel layouts to enhance community interaction and brand storytelling.
Data-Driven Creative Suite: Refreshed “Always-On” assets using insights from the paid marketing team’s performance data, ensuring relevance and effectiveness across campaigns.
year
2024
timeframe
2 Month
3D Modelling
3D Animation
Google & Meta Ads
Project 1
HERO ICONIC PRODUCTS
This project is to develop a dedicated suite of “Always-On” creative assets focused specifically on Decathlon India’s 27 Hero Products. These creatives will run on Google and Meta platforms during the second half of the year (SEM2 2025). This initiative marks a strategic shift towards feature-focused advertising. A cornerstone of this project is the introduction of 3D product videos, a pioneering effort for the Decathlon India Marcom team, designed to set a new benchmark for our digital advertising and product storytelling.
Project 2
NOP
This project is to develop a new suite of “Always-On” creative assets for Decathlon India’s performance marketing campaigns on Google and Meta platforms for the second half of the year (SEM 2 2025). The new designs should incorporate insights and feedback from the paid marketing team's recent performance analyses to ensure a fresh, effective, and data-informed approach.
Project 3
DPLAY INSTAGRAM
Develop a series of static Instagram posts and carousels for the DecathlonPlay handle that align strongly with the brand’s visual language and tone. These creatives should feel premium, sporty, and community-driven while maintaining clarity, crispness, and visual balance. The use of AI tools is encouraged for concept generation, creating unique graphic elements, or enhancing the ideation process.
